FULL LEAGUE: LOGOS

Uniform:

MIDWEST: LOGOS

MOOD BOARD

Updated Mood Board:

This new updated version of my mood board expresses more of my personal style and feel to the branding and design of the sports logo along side some well known established logos. enjoy. =)

SOUTH: LOGOS

EAST: LOGOS

WEST: LOGOS

revised: LA - BANG

Presenting: THE NATIONAL HOXING ASSOCIATION!

2 Steps Back 1 Step Forward:

Over the recent weeks,

I was becoming a bit uninspired. Personally having time to rethink my decision after a critique given to me in class left me a bit confused and a but unmotivated in the creative process of my project. As I was thinking more and more about SPORTS and my own past experiences I stumbled upon what I think could be a potential GOLD MINE!

I played Hockey all four years of my high school experience. As I am still a fan of the game today there are so many aspects of the game that are a "shoe in!" from a marketing stand point. The pure excitement of the game attracts fans from around the world. The speed, intensity, skill and everything else that is in the rule books of HOCKEY. BUT, one of the main attractions of the sport is NOT in the rule books!

FIGHTING!!! or what I would like to call BOXING - on ice. People LOVE watching these gladiators brawl for a minute or two after a high speed play or a devastating check....

SO I PRESENT TO YOU THE NEW LEAGUE THAT WILL BE TAKING OVER THE WORLD! -

HE NATIONAL HOXING ASSOCIATION!!!!

HOCKEY + BOXING = HOXING!!!

(or what is also known as "locker room boxing")




http://www.youtube.com/watch?v=FqGDLDMlAAI
http://www.youtube.com/watch?v=-jbPDUYMT2E

---THIS HIGH ENERGY "ALL OUT" STYLE OF FIGHTING not only brings the SPEED and INTENSITY of HOCKEY but the SCIENCE and STRENGTH of BOXING as well!

---THE NEWEST CRAZE!

-HOXING!

Logos:

2:15:00 PM Cara Lichtenstein: what if you used preexisting sports team colors from each city

2:20:21 PM Cara Lichtenstein: what if your teams were based off of state birds

2:18:13 PM William O'Connell: what if you use stereotypes?
2:18:21 PM William O'Connell: I.E. Washington Redskins

Class Inspiration:

2:12:46 PM Cara Lichtenstein: -------------------------------------------------BRYAN-------------------------------------------
2:13:14 PM Vanian Roy: What if your project promoted Rivedancing?
2:13:18 PM Vanian Roy: Riverdancing*
2:14:26 PM Vanian Roy: What if your league contained only obese people?
2:14:51 PM Mariah Tarvainen: what if your designs appealed to non sports fans
2:14:51 PM Bryan East: team Lb for Pound
2:15:00 PM Cara Lichtenstein: what if you used preexisting sports team colors from each city
2:15:04 PM Alex Glaeser: What if you performed dancing experiments with deaf dancers / simulate lack of hearing by ear plugging your friends and making them dance when they cant hear the music being played
2:15:09 PM Jessica White: what if these leagues weren't related to sports? maybe chess
2:15:26 PM Dave Colson: What if your logo's could be used as a way finding system— for example a logo for a dance crew, and where you can par your car?
2:15:28 PM William O'Connell: what if the league was related to cheese?
2:15:29 PM Vanian Roy: What if every routine was done to Brittany Spear's 'Toxic"?
2:15:34 PM Ece Ciper: what if you aimed the design towards cheerleaders
2:15:37 PM Dave Colson: park*
2:15:41 PM William O'Connell: I like david's idea
2:15:42 PM Cara Lichtenstein: what if you made jerseys
2:15:52 PM William O'Connell: what if the losers of the league had their heads cut off and made into a wall?
2:15:54 PM Vanian Roy: What if the jereys made dancing harder?
2:16:12 PM Alex Glaeser: i thought you meant new jersey
2:16:13 PM William O'Connell: hey, Mayan's did it.
2:16:21 PM Vanian Roy: What if there's fire, lots of fire?
2:16:33 PM Dave Colson: what if the dance crews faced off in an anti gravity chamber?
2:16:43 PM Vanian Roy: What if every team has the words "Funky Fresh" in their name?
2:16:46 PM William O'Connell: what if the dance crews faced off in a frictionless room
2:16:49 PM Mariah Tarvainen: what if there were steroids involved
2:17:06 PM William O'Connell: what if you had to take shots every time you won?
2:17:19 PM Cara Lichtenstein: What if you wrote a style guide for the league
2:17:20 PM Dave Colson: I want my dancers like my video games
2:17:24 PM William O'Connell: what if your designs were unreadable
2:17:28 PM Alex Glaeser: What if you made people dance to NPR
2:17:30 PM Jasmine Sarp: what if there were dancing cheerleaders for the dancers
2:17:35 PM Vanian Roy: What if the dancers are covered in bees?
2:17:53 PM Vanian Roy: What if the cheerleaders are butt ugly?
2:17:58 PM Cara Lichtenstein: what i you use local landmarks as jumping points for your logod
2:18:01 PM Cara Lichtenstein: logos
2:18:04 PM Cara Lichtenstein: if
2:18:09 PM Bryan East: good idea!
2:18:09 PM Dave Colson: what if the logos only existed when the crews were in a certain position?
2:18:13 PM Ece Ciper: what if the jerseys are patterned with the logos you design for them
2:18:13 PM William O'Connell: what if you use stereotypes?
2:18:18 PM Jessica White: what if the uniforms are made of honey
2:18:21 PM William O'Connell: I.E. Washington Redskins
2:18:28 PM Bryan East: LOL
2:18:34 PM Bryan East: (on the inside)
2:18:37 PM Mariah Tarvainen: what if the uniforms are edible
2:18:38 PM Vanian Roy: What if your dance teams promote turf wars?
2:18:46 PM William O'Connell: What if your dance teams don't dance?
2:18:47 PM Cecilia Oh: what if the jerseys have their own signatures on it
2:18:48 PM Cara Lichtenstein: what if you use gang names?
2:18:58 PM William O'Connell: what if they had to wear their jerseys only in new jersey?
2:19:04 PM Jessica White: what if pompoms were attached the jerseys
2:19:04 PM Cara Lichtenstein: WHAT IF YOU MAKE A FANTASY LEAGUE OF GANGS
2:19:07 PM Vanian Roy: What if the dance teams just watch TV for 10 minutes?
2:19:14 PM Cara Lichtenstein: except gangs are real
2:19:21 PM Cecilia Oh: what if they all weared the same jersey
2:19:39 PM Jessica White: what if there is no jersey
2:19:40 PM Vanian Roy: What if a death cage of some sort was involved
2:19:41 PM Alex Glaeser: What if you changed the environment of the dance (ie: a church setting)
2:19:49 PM William O'Connell: what if the dancers wore the cheerleading uniforms and the cheerleaders the dancing uniforms?
2:19:54 PM William O'Connell: what if there were rapid tigers?
2:20:17 PM William O'Connell: because rapid makes sense...
2:20:21 PM Cara Lichtenstein: what if your teams were based off of state birds
2:20:24 PM Jessica White: cheerleaders are dancers. don't hate.
2:20:25 PM Vanian Roy: Rapid tiger gun
2:20:27 PM Dave Colson: what if Mario Lopez wasn't involved?
2:20:34 PM William O'Connell: what if this took place underwater?
2:20:37 PM Alex Glaeser: What if you went to a local rehabilitation center and recruited old people that workout in the swimming pool and turn that into a coreographed dance
2:20:41 PM Vanian Roy: What if George Lopez is involved?
2:20:45 PM Bryan East: YES!
2:20:46 PM Cara Lichtenstein: --------------------------------------------------------------------------------

Regions: Cities

EAST:
New York
Washington, DC

WEST:
Los Angeles
San Francisco

MIDWEST:
Chicago
Detroit

SOUTH:
Houston
Miami

Logo Studies:

Over the recent "Snow-pocalypse" I've had a chance to look at some of the logos from the MLB (Major League Baseball).

HERE:
and
HERE:

I found the evolution of certain logos to be interesting. It was subtle changes in the Dodger's logo that fascinated me being one of the oldest teams in baseball. To be honest, I am not baseball fan. But, I discovered that studying the teams/logos of this particular league was in my best interest. The history behind the choices made in designing these uniforms, logos, and merchandize give me a wider perspective of how/what I choose in designing my own.

Dodgers:


compared to The DIAMONDBACKS est. 1998:

My 1st Entry - PROPOSAL

Senior Self-Directed Project – Proposal

· Description:

o For my Senior Self Directed Project, I will be designing a Fantasy Sports League. This will consist of designing the LOGOS, APPAREL, and OTHER MERCHANDISE for each team and a website for the league as a whole. This league will consist of 10 teams representing different cities of the United States. The logos, apparel and other merchandise will be unique to each of the teams representing the city they are from. Along with samples of Apparel and Stationary a website will be designed to display each team’s info. The target audience for this project will be sports-enthusiasts young and old. Specific deliverables can be hats, t-shirts, jerseys as well as the display of the website layout for the league as a whole. As for Project References I would like to research how design is used in marketing professional sports leagues such as the NBA, NHL, PBA, etc. I would like to explore this aspect of design because I find it interesting to see how it is marketed to an audience and important the business and advertising aspect is to league’s commercial success.

· Goals:

o I would like my project to be an example of the “Power of Marketing”. All of the Logos, Apparel, and other Merchandising are tools to sell various smaller companies of the entire league itself.

· Influences:

o The idea for my “Sport League” was an idea based out of my experience with the growing Hip Hop dance community. As a way to bring an underground genre known as “street dance” to the main stream properly one must devise a way for it to be seen on a regular basis. Before National Baseball leagues and Hockey leagues, sports such as these were played unattended by thousands. As a competitive “sport”, teams or “crews” compete for the audience’s affection. But also at the same time judges are there to critique and/or score the competing groups. Much like gymnastics, we can score based on technique, difficulty, and performance. On television, dance is a growing art form being exposed by the media. As athletes and artists, these people need a league, a place to be seen.

· References:

o Randy Jackson’s America’s Best Dance Crew – MTV

o Planet B-Boy (2007)

o Sport Marketing - 3rd Edition by Bernard Mullin, Stephen Hardy, and William Sutton

o Branded: Branding in Sport Business by Jason W. Lee

· Deliverables:

o League Website

o Logos for 4 regions EAST, WEST, MIDWEST, and SOUTH

o Logos for 2 teams per region

o 2 Conference Logos

o Merchandise – T-shirt (or jersey), Stationary, Poster Advertisements.

Senior Self-Directed Project – TIMELINE

· January 25

o First Class – Discuss Proposals / Revisions

· February 1

o Proposal Revisions / Begin Research –

§ Watch Sports

§ Find Images

· February 8

o Begin Logo Designs

o Begin Conference Designs

o Brainstorm Website

· February 15

o Continue Logos…

o Website Draft…

o Begin Region Logos

· February 22

o Finish Team Logos

o Finalize Conference Designs

o Revise Website

o Revise Region Logos

· March 1

o Finish Conference Designs

o Continue Revisions on Website

o Finish Region Logos

· March 8

o Finalize Website Design

o Begin Brainstorming Merchandise

o Research Most Common Paraphernalia

· March 22

o Finish Website

o Draft Merchandise

· March 29

o Print Shirt / Jersey – Screen Print

o Create Poster Advertisement

· April 5

o Finalize all.

· April 9

o WORK ON PRESENTATION

· April 12

o WORK ON PRESENTATION

· April 19

o WORK ON PRESENTATION

· April 26

o Present Project.

· May 3

o LAST CLASS!