Tuesday, March 23, 2010

2 Steps Back 1 Step Forward:

Over the recent weeks,

I was becoming a bit uninspired. Personally having time to rethink my decision after a critique given to me in class left me a bit confused and a but unmotivated in the creative process of my project. As I was thinking more and more about SPORTS and my own past experiences I stumbled upon what I think could be a potential GOLD MINE!

I played Hockey all four years of my high school experience. As I am still a fan of the game today there are so many aspects of the game that are a "shoe in!" from a marketing stand point. The pure excitement of the game attracts fans from around the world. The speed, intensity, skill and everything else that is in the rule books of HOCKEY. BUT, one of the main attractions of the sport is NOT in the rule books!

FIGHTING!!! or what I would like to call BOXING - on ice. People LOVE watching these gladiators brawl for a minute or two after a high speed play or a devastating check....

SO I PRESENT TO YOU THE NEW LEAGUE THAT WILL BE TAKING OVER THE WORLD! -

HE NATIONAL HOXING ASSOCIATION!!!!

HOCKEY + BOXING = HOXING!!!

(or what is also known as "locker room boxing")




http://www.youtube.com/watch?v=FqGDLDMlAAI
http://www.youtube.com/watch?v=-jbPDUYMT2E

---THIS HIGH ENERGY "ALL OUT" STYLE OF FIGHTING not only brings the SPEED and INTENSITY of HOCKEY but the SCIENCE and STRENGTH of BOXING as well!

---THE NEWEST CRAZE!

-HOXING!

Monday, March 1, 2010

Logos:






2:15:00 PM Cara Lichtenstein: what if you used preexisting sports team colors from each city

2:20:21 PM Cara Lichtenstein: what if your teams were based off of state birds

2:18:13 PM William O'Connell: what if you use stereotypes?
2:18:21 PM William O'Connell: I.E. Washington Redskins